Commercial Truck Trader Launches New Dealer Platform and Reporting Tools
Norfolk, VA—April 3, 2018
Commercial Truck Trader is excited to announce the launch of its new dealer facing platform, the Dealer Center, with a collection of reporting tools available for all dealers selling inventory with Commercial Truck Trader. This new platform and its included features were developed to help dealers gain a better understanding of their inventory performance, provide local market analysis, and contribute to better strategy development and increased sales.
Reporting within the Dealer Center includes Dealer Performance, Exposure and Activity, and Market Insights. The Dealer Performance tool provides general internal analysis of inventory performance, including impressions, pageviews, and connections. This feature also provides a dynamic connections summary, as well as an informational snapshot of inventory pricing and photo-upload percentages.
The Exposure and Activity tool allows dealers to conduct more in-depth internal analysis of inventory performance metrics by displaying the top-viewed units by impressions and pageviews. Within this tool, dealers can also compare performance data from listings that include essential details to listings without such information. Additionally, dealers may view individual unit metrics and can access listing edit options.
The Market Insights tool provides a unique snapshot of supply and demand needs for commercial vehicle inventory in local and nationwide markets at distinct stages of the buying cycle: interest, connection, and activity. Top performing vehicles in local and national markets – over a rolling 30-day period – are clearly ranked, highlighting the most popular model years and indicating how many of those models are currently for sale on Commercial Truck Trader. Additional filters are available for more complex competitive market analyses, saving dealers the valuable time it would take to manually conduct such research.
“The collection of reporting tools now available in The Dealer Center provides our dealers with the performance metrics and comparative data they need to be knowledgeable and up-to-date about their own inventory, as well as the local market and key nationwide trends” says Amanda Ayala, Vice President of Commercial Truck Trader. “By using these reports, dealers have access to information that gives them a unique competitive advantage. With an acute understanding of inventory performance and consumer search patterns, dealers can identify specific factors which contribute to increased exposure and activity for their listings and adapt their marketing and communication strategies accordingly, ultimately leading to increased movement of inventory.”
The Dealer Center launched in December of 2017 as an upgrade to the previous Inventory Management Tool (IMT). The new platform was custom built for dealers, incorporating a user-friendly design for dealers to easily add, modify, and track inventory listings 24 hours a day. If you have questions about any of the reporting tools available through The Dealer Center, or are interested in listing your inventory on our site, please visit dealers.commercialtrucktrader.com, call us at 1-877-920-5442, or send an email to firstname.lastname@example.org.
About Commercial Truck Trader
Commercial Truck Trader is the industry leader serving sellers of light, medium, and heavy duty trucks and trailers. With over 1,000,000 monthly unique visitors to CommercialTruckTrader.com, our main purpose is to bring buyers and sellers together. Commercial Truck Trader is also committed to providing innovative products that help manufacturers and dealers generate leads, drive sales, and maximize profits. For more information about Commercial Truck Trader, please visit www.CommercialTruckTrader.com.
About Trader Interactive
Trader Interactive connects buyers and sellers in the powersports, recreational vehicle, aircraft, commercial truck, and equipment industries through a broad portfolio of marketplaces that reach 9 million unique monthly visitors. Leveraging artificial intelligence on an innovative cloud platform, the company’s innovative digital solutions improve the lifestyles and livelihoods of consumers, customers and employees around the world by intuitively and seamlessly connecting people to vehicles for work and play. Trader Interactive powers lifestyle vehicle marketplaces Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader and Aero Trader as well as commercial equipment segments Commercial Truck Trader and Equipment Trader. In addition, the company powers thousands of dealership websites through Commercial Web Services and RV Web Services, and offers unique data insights and technology that assist dealers in more effectively running and marketing their dealerships as well as better serving their customers. The company has more than 350 employees and is based in Norfolk, VA. For more information, visit www.traderinteractive.com.