Cycle Trader Sponsors Daughters of Custom Bike Build at ROT Biker Rally

Norfolk, VASeptember 4, 2018

Cycle Trader, a division of Trader Interactive, recently participated in a sponsorship with the Republic of Texas (ROT) Biker Rally which was held on June 7-10, 2018 in Austin, TX. ROT Rally is the largest ticketed motorcycle rally in the U.S., and this year the event brought over 200,000 bike riders and enthusiasts together to enjoy four days filled with food, music, and motorcycles. First time participant, Cycle Trader, came on as new sponsors of the Daughters of Custom Bike Build.

The first annual Daughters of Custom Bike Build brought together father/daughter duos for a great cause. Each team was given three months and $5,000 dollars to build their one-of-a-kind bike. The custom bikes were unveiled during the rally on June 9th, with the bike voted as the public’s favorite being given to a deserving veteran. The other two custom bikes (a Royal Enfield and a 1981 Yamaha) were then auctioned off on CycleTrader.com following the event. The combined total proceeds from the bike auction were divided in half and given to two military-focused charity organizations, Patriot Warrior Foundation and Fisher House Foundation.

“The ROT Rally is an amazing event that brings together thousands of motorcycle enthusiasts from across the country. We were thrilled at the chance to get involved as a sponsor this year,” said Paige Bouma, vice president of Cycle Trader. “The Daughters of Custom Bike build event was a huge success, and we were honored to host the silent auction on our website which raised more than $15,000 toward nonprofits dedicated to supporting veterans, the military, and their families.”

For more information about Cycle Trader, visit: CycleTrader.com, and to learn more about ROT Rally, visit: ROTrally.com.

About Cycle Trader

Cycle Trader, a division of Trader Interactive, is composed of a unique portfolio of classifieds sites, including Cycle Trader, ATV Trader, PWC Trader, and Snowmobile Trader. With more than 400,000 new and pre-owned units available from dealers and private sellers, these sites connect millions of active powersports buyers to sellers across the country. Cycle Trader offers sellers a comprehensive suite of digital marketing solutions to help them advertise their inventory across all devices.

About Trader Interactive

Trader Interactive connects buyers and sellers in the powersports, recreational vehicle, aircraft, commercial truck, and equipment industries through a broad portfolio of marketplaces that reach 9 million unique monthly visitors. Leveraging artificial intelligence on an innovative cloud platform, the company’s innovative digital solutions improve the lifestyles and livelihoods of consumers, customers and employees around the world by intuitively and seamlessly connecting people to vehicles for work and play. Trader Interactive powers lifestyle vehicle marketplaces Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader and Aero Trader as well as commercial equipment segments Commercial Truck Trader and Equipment Trader. In addition, the company powers thousands of dealership websites through Commercial Web Services and RV Web Services, and offers unique data insights and technology that assist dealers in more effectively running and marketing their dealerships as well as better serving their customers.  The company has more than 350 employees and is based in Norfolk, VA. For more information, visit www.traderinteractive.com.