Equipment Trader Announces Brand Overhaul
Norfolk, VA—January 31, 2017
Equipment Trader Online, part of theTrader Interactive family of commercial brands, recently announced that the company will now operate as Equipment Trader.
Equipment Trader is also launching a new look, an updated URL (EquipmentTrader.com), and a refreshed brand identity. These enhancements highlight the brand’s success and continued growth as the most recognized leader in the online equipment marketplace.
“We’re very excited to make the transition to Equipment Trader. While the name may change, our commitment to serving our customers remains as strong as ever,” said Lori Stacy, CEO of Trader Interactive.
With over 20 years of experience in the industry, Equipment Trader’s objective is to bring buyers and sellers together in the marketplace. With more than 90,000 listings and 1 million unique visitors per month, the company is an industry leader in buying, selling, renting and researching equipment. Equipment Trader drives high-quality leads to its dealers by providing cost-effective advertising solutions.
For more information about Equipment Trader, visit http://www.EquipmentTrader.com.
About Trader Interactive
Trader Interactive is the leading online classifieds marketplace and marketing software solutions provider to commercial and recreational dealers. Our mission to bring buyers and sellers together remains the core of our businesses. With a robust portfolio of B2C brands, consisting of Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader and Aero Trader, and a suite of industry leading B2B brands including Commercial Truck Trader, Commercial Web Services, Equipment Trader and RV Web Services — Trader Interactive’s sites produce over 7 million unique visitors monthly. We are focused on supporting our dealers and manufacturers by driving impressive results and committed to providing innovative products to ensure that our customers generate leads, drive sales and maximize profits. Trader Interactive has 10 businesses and approximately 300 employees with our home office located in Norfolk, VA.