About Us

Who is Trader Interactive

Trader Interactive connects buyers, sellers, and renters in the powersports, recreational vehicle, aircraft, marine, commercial vehicle, and heavy equipment industries through a broad portfolio of marketplaces that reach 13.5 million unique monthly visitors. Linked by a widely recognized family of “Trader” trademarks dating back several decades, the company’s brands include lifestyle vehicle marketplaces Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader, Boatline, Aero Trader, and Trade-A-Plane, as well as commercial vehicle and equipment marketplaces Commercial Truck Trader, Equipment Trader, NextTruck, Rock & Dirt, and Tradequip. Trader Interactive offers unique tools and insights to help dealers more effectively run and grow their businesses, including exclusive insights from our TraderTraxx platform and market share data from our brand Statistical Surveys Inc., and also powers thousands of dealership websites via our brands Commercial Web Services and RV Web Services.

What makes us different

Our buyers are often multi-realm shoppers, touching more than one of our brands as they search for vehicles for both work and play. By serving consumers' occupational and recreational needs, we reach a unique and dynamic monthly audience.

Buyers don't stumble onto our sites by accident. Our audiences are actively looking to research and buy, and we're a leader in each of our industries -- well known and likely to show up high in search engine results.

With 30+ years of industry experience, we have unparalleled insight into the industries we serve and their potential buyers. We use this knowledge to develop products and solutions that provide everything you need to attract, engage, influence, and convert these in-market consumers into your next buyer.

Gain a better understanding of search trends, buying habits, communication expectations, cross-domain behavior, and more with insights gleaned from consumers searching our large marketplaces.

Our digital retailing solutions are driving our marketplaces forward. We empower consumers and dealers through safe, transparent, and convenient transactions that let dealers meet consumers wherever they are in their buying process.

OUR MISSION

We work as one team to transform lifestyles and livelihoods through innovative digital solutions that seamlessly connect people to vehicles for work and play

OUR Vision

To pioneer digital solutions that empower our clients to reach consumers searching for their next vehicle or service

Our Values

We are committed to a core set of values that shape our business policies and
define how we interact with our customers and our employees

  • Work
    as One Team
  • Drive
    Innovation
  • Act
    with Integrity
  • Build
    Value