Industry-First Feature Will Drive Richer Leads, Faster Closes & More Financing Opportunities
Norfolk, VA (July 27, 2022) – Cycle Trader, the leading online marketplace for new and pre-owned motorcycles, today announced a new Shop by Payment feature enabling consumers interested in financing motorcycle purchases to search for vehicles based on their preferred monthly payment range. The new search option expands Cycle Trader’s digital retailing platform, which launched earlier this year with functionality enabling users to purchase used motorcycles 100% online with cash.
The Shop by Payment search function – a first for motorcycle listing services – is designed to connect dealers with buyers faster, spend less time negotiating with prospects, and generate more financing opportunities. This feature also gives cash consumers insight into the flexibility of financing and affordable vehicles that could be out of their price range if they were to purchase in-full with cash.
The new feature gives Cycle Trader users the option to filter searches in the Price portion of the site’s search bar by either ‘Cash’ or ‘Payment.’ Then:
- Those who select Cash will be prompted to enter their minimum and maximum purchase price as usual.
- Those who select Payment will be asked to indicate their preferred minimum and maximum monthly payments.
- Once a buyer selects their preferred payment he or she will be shown a dynamic monthly payment for each vehicle listed on the search results page as well as on each vehicle detail page, making it easy to compare estimated monthly payments from bike to bike.
All Cycle Trader listings with a price automatically qualify for the “Shop by Payment” feature. Monthly payment estimates displayed in the search results and vehicle detail pages are based on a standard 60-month loan term and a fixed interest rate of 5.99% APR.
“Continually our market research indicates buyer intenders are interested in understanding not only the cash asking price of new and used motorcycles for sale, but also what their monthly payments would be if they pursued financing their purchase online,” said Troy Snyder, Vice President of Digital Retailing for Trader Interactive, the parent company of Cycle Trader. “Shop by Payment provides that visibility in a way that has never before been available to buyers who plan to finance their motorcycle purchases, opens the door for cash buyers to explore financing options, and will help move these consumers through the purchase funnel faster with transparent monthly cost estimates.”
For more information, email [email protected] or call 853-575-7277.
About Cycle Trader
Cycle Trader is part of a unique portfolio of Trader Interactive marketplaces for buying and selling powersports vehicles, including Cycle Trader, ATV Trader, PWC Trader, and Snowmobile Trader, with over decades as part of the “Trader” family of brands. The company’s mission is to bring powersports buyers and sellers together by providing dealers and manufacturers with comprehensive listing packages and innovative advertising products that place inventory in front of relevant, high-quality buyers. Listing inventory through Trader Interactive’s powersports brands ensures that dealers can maximize their exposure, generate connections, drive sales, and boost profits. For more information, visit www.CycleTrader.com.