Cycle Trader and Yamaha Motorsports Launch Revitalized Co-Op Partnership

Cycle Trader and Yamaha Motorsports Launch Revitalized Co-Op Partnership

February 22, 2022 – Cycle Trader, the industry leader in motorcycle classifieds and a division of Trader Interactive, announced an agreement with Yamaha Motorsports to assist dealers with a dynamic marketing campaign just in time for the busy buying season.

The agreement between Cycle Trader and Yamaha empowers dealers to launch a marketing strategy aimed at growing their brand recognition, gaining exposure for their units, and driving leads more affordably through Cycle Trader’s marketing solutions. 

“The success of our dealers is at the core of our business,” stated Nicole Schantz, Vice President of OEM and Strategic Partnerships at Trader Interactive. “This agreement with Yamaha will allow our clients to focus on managing their business while we support marketing their brand.” 

As the industry continues to evolve and customer needs change, Cycle Trader and Yamaha once again teamed up to ensure its partnership is the strongest offering for dealers to take advantage of. This co-op is a powerhouse in large part due to Cycle Trader’s spot as a marketplace leader providing:

  • Largest audience of qualified buyers with 1 in 4 site-generated leads turning into buyers
  • Top-notch lead enrichment programs
  • A seasoned co-op team to guide the journey
  • A hands-off co-op submission process 

 “We want our dealers to spend their co-op dollars effectively and efficiently. Cycle Trader is providing our dealers with options that meet these goals,” said Martin Vivanco, Dealer Network Strategy Manager for the Yamaha Motorsports group. “Most customers begin their purchase journey online and Cycle Trader is helping to amplify the Yamaha dealer presence in this arena.”

As a result of co-op partnerships with Cycle Trader, Yamaha dealers utilizing the program thus far have seen 28% more search result page views, 43% more vehicle detail page views per listing, and a 14% increase in email leads. To learn more on how you can leverage this program to your advantage, visit:

About Cycle Trader:
Cycle Trader is part of a unique portfolio of Trader Interactive marketplaces for buying and selling powersports vehicles, including Cycle Trader, ATV Trader, PWC Trader, and Snowmobile Trader, with over decades as part of the “Trader” family of brands. The company’s mission is to bring powersports buyers and sellers together by providing dealers and manufacturers with comprehensive listing packages and innovative advertising products that place inventory in front of relevant, high-quality buyers. Listing inventory through our powersports brands ensures that dealers can maximize their exposure, generate connections, drive sales, and boost profits. For more information, visit

About Yamaha Motor Corporation, U.S.A.

Yamaha Motor Corporation, U.S.A. (YMUS), is a recognized leader in the outdoor recreation industry. The company’s ever-expanding product offerings include Motorcycles and Scooters, ATV and Side-by-Side vehicles, Snowmobiles, WaveRunner Personal Watercraft, Boats, Outboard Motors, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems, Surface Mount Technology (SMT) and Robotic Machines, Unmanned Helicopters, Accessories, Apparel, Yamalube products, and much more. YMUS products are sold through a nationwide network of distributors and dealers in the United States.

YMUS has a corporate office in California, two corporate offices in Georgia, facilities in Wisconsin and Alabama, and factory operations in Tennessee and Georgia. Additional U.S.-based subsidiaries include Yamaha Marine Systems Company (YMSC) with divisions Bennett Marine (Florida) and Kracor Systems (Wisconsin), Skeeter Boats (Texas), with division G3 Boats (Missouri), Siren Marineand Yamaha Precision Propeller (Indiana).