Market data company launches exclusive market insights to dealers in partnership with coaching group
Norfolk, VA – (Nov. 8, 2022) – Today, Statistical Surveys, Inc., and Spader Business Management, the leading facilitator of 20 groups in the RV, powersports, marine, and trailer industries, announced a new partnership that will see Spader leverage Statistical Surveys market share data to help its dealer members better understand their market position and trends. Statistical Surveys is part of a unique portfolio of Trader Interactive marketplaces for buying and selling recreational vehicles, including RV Trader, Cycle Trader, ATV Trader, PWC Trader, Snowmobile Trader, and Boatline.
“Trader Interactive has long been the leader in our industries when it comes to digital marketplaces and now, with the addition of Statistical Surveys, they are a critical data source that can help our dealers improve their operations,” said John Spader, President of Spader Business Management. “We strongly believe that, utilizing this data, we can help our dealers grow market share and increase profitability.”
Trader Interactive’s market share data enables dealers to understand how they are performing compared to in-market competitors and identify opportunities for growth through product and price range mix strategically targeted for specific market areas. While the partnership is starting with market share data in the RV and Powersports verticals, the two organizations hope to expand the partnership to include additional verticals and Trader Interactive’s broader range of data assets including pricing and daily market data over time.
“We are excited to partner with John and the Spader Business Management team to help dealers better understand their markets,” said Lori Stacy, CEO of Trader Interactive. “Both companies know that data is essential for helping dealers understand risk and opportunity, and we’re thrilled that this partnership will give Spader facilitators additional tools to assist our joint customers.”
As part of the partnership, Trader Interactive data experts and Spader facilitators, trained in how to effectively utilize this exclusive data, will work hands-on with dealers as part of their 20 group facilitations, as well as through consulting work.
If you’re interested in learning more about the benefits of this innovative new partnership and want to speak with a representative, please reach out to John Spader at 605-339-3616 or [email protected] or Scott Stropkai at 616-901-8335 or [email protected].
About Statistical Surveys, Inc.
For decades, Statistical Surveys (SSI) has delivered market share data to forward-thinking businesses in the Marine, Recreational Vehicle, Powersports, Trailer and Manufactured Housing industries. SSI provides the most complete retail market share data to OEMs, suppliers, finance companies, and dealers in their industries through their flexible web-based reporting software and pre-formatted data snapshots. For more information, visit www.StatisticalSurveys.com.
About Trader Interactive
Trader Interactive is the parent company of leading online marketplaces in the lifestyle vehicle and commercial equipment industries through a portfolio of brands that reach 17 million monthly visitors. Linked by a widely recognized family of “Trader” trademarks dating back several decades, the company’s brands include lifestyle vehicle marketplaces Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader, Boatline, Aero Trader, and Trade-A-Plane, as well as commercial vehicle and equipment marketplaces Commercial Truck Trader, Equipment Trader, NextTruck, Rock & Dirt, and Tradequip. And is known as a trusted provider of retail market share data through its Statistical Surveys, Inc. brand. Among recent recognitions, Trader Interactive was coined one of the few unicorn companies in Virginia by Virginia Business Magazine. For more information, visit www.TraderInteractive.com.
About Spader Business Management
Businesses survive, stabilize, grow and maximize their potential with Spader Business Management. Their proven collection of timeless business principles addresses both the financial and human sides of business. Make Spader your primary resource for one-on-one coaching and consulting, access to your peers through 20 Groups, key management training programs, and performance tools for improved business efficiency. For more information, visit www.Spader.com.