Boatline Expands its Position as Marine Industry Thought Leader

Boatline acquires new partnerships and recognitions leveraging its position as an industry expert.

Virginia Beach, VA (July 21, 2022)- Boatline, Trader Interactive’s newest emerging brand, continues to position itself as a leader and partner in the marine space. Recently, the company received accolades including Boating Industry’s Top Products award and recognition of EVP, Paige Bouma, in the Women Making Waves segment of Boating Industry’s magazine. To add to the industry accreditation, the boating marketplace is continuing to position itself as a thought leader in the marine space through an Education Champion sponsorship with Marine Retailers Association (MRAA).

Boatline’s relatively new entrance into the marine industry is already making a splash by providing valuable services to customers. This is evident in Boatline’s inclusion as one of Boating Industry’s Top Products of 2022. This program is made to bring consumers a list of 50 top innovative products and services new to the boat market. Boatline being featured on this list amplifies the value it is bringing to its dealers: expanding the reach of their business, getting their inventory in front of the right buyers, and communicating with consumers quickly and authentically.

The second recognition was in honor of EVP, Paige Bouma, featured in Boating Industry’s Women Making Waves segment in the June/July publication. Bouma was nominated for her excellent leadership, the work she has done within the boating industry, and her personal love for the lifestyle; this was not only an exciting spotlight for Bouma, but a great opportunity for Boatline to highlight the valuable service it provides boat dealers. This recognition will also be celebrated in the upcoming Boating Industry Elevate Summit event ceremony in November.

Accolades aside, Boatline extends its support of the marine industry as not only a sales and marketing partner for dealers but as an educational resource in the boating industry as a whole; as such, Boatline has entered into the second-highest level of membership in MRAA’s Education Champions program. 

“Boatline is excited to activate this partnership which will further position the company as thought leaders serving the marine industry,” says Lori Stacy, CEO of Trader Interactive, the parent company of Boatline. “Partnering with MRAA through the Education Championship program allows us to share information gathered through decades of experience in the recreational industry, that will expand knowledge of the industry and keep dealers competitive in the marketplace.” 

The Education Champions level fuels the educational programming that MRAA delivers to its members in a year-round sponsorship program. In this position, Boatline will take part in MRAA’s world-class education through opportunities such as Dealer Week, The MRAA Conference and Expo, MRAATraining.com or any other medium through which MRAA delivers content. To learn more regarding the education Boatline offers industry professionals, visit https://www.dealerweek.com/educationchampions.

About Boatline

Boatline is a next-generation marketplace powered by Trader Interactive, an industry leader in premier online recreation and commercial vehicle marketplace sites. Marine Dealers have access to top-tier tools for advertising their locations and inventory, researching prices and scarcity, and top-of-the-line lead generation and management tools. Plus, buyers can expect a high-quality shopping experience and the fastest loading marketplace in the marine industry. You can visit us at Boatline.com or contact us at [email protected] or call 877-354-4068.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.